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Digital Product Manager Automotive 80-100%, (f/m/x)

Permanent employee, Full or part-time · Zürich (Birmensdorferstrasse)
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Über uns
comparis.ch ist die führende Vergleichsplattform der Schweiz. Seit bald 30 Jahren schaffen wir Transparenz und helfen Menschen, die richtigen Entscheidungen zu treffen – sei es bei Krankenkassen, Versicherungen, Telecom, Banken oder auf unserem Online-Marktplatz für Autos und Immobilien. Mit über 80 Millionen Besuchen pro Jahr gehören wir zu den meistgenutzten Websites der Schweiz – und vier von fünf Menschen kennen uns als die unabhängige Vergleichsplattform.

Mit unserem Automarktplatz betreiben wir einen der grössten Auto-Marktplätze der Schweiz. Gleichzeitig bauen wir unser Ökosystem rund um Leasing, Finanzierung, Versicherungen und weitere Automotive Services aus, mit dem Ziel, Autokauf und -verkauf so einfach, transparent und digital wie möglich zu gestalten.

Und genau hier kommst du ins Spiel.
Was du bei uns bewegen wirst
Als Digital Product Manager Automotive gestaltest du eines der strategisch relevantesten Geschäftsfelder bei Comparis aktiv mit. Du entwickelst das Produktportfolio für Autokauf, -verkauf und ergänzende Services entlang der gesamten Customer Journey, von der Suche über die Bewertung bis zu Abschlussservices wie Leasing, Kredit oder Versicherung.

Du denkst in Plattform-Ökosystemen, verstehst Händler und Endnutzer und hast idealerweise ein Herz für Autos.

Deine Aufgaben

  • Du entwickelst die Produktvision und Roadmap für das Automotive-Ökosystem.
  • Du analysierst Nutzer-, Händler- und Marktbedürfnisse und übersetzt sie in Features, Optimierungen oder komplett neue Angebote.
  • Du baust Einstiegspunkte und Touchpoints (z. B. Such- & Listing-Feature, Tools, Partnerschaften, Kampagnen) für Reichweite & Conversion aus.
  • Du etablierst Cross-Sellings in Bereiche wie Leasing, Finanzierung, Versicherung.
  • Du priorisierst den Product Backlog und arbeitest eng mit deinem agilen Team zusammen. Du misst Erfolg mit KPIs entlang Acquisition → Engagement → Monetisation – und leitest datenbasierte Entscheidungen ab.
  • Du arbeitest eng mit Marketing, Sales, Tech, UX & Commercial Partners zusammen.
  • Du bringst eigene Ideen ein, von Konzeption bis Markteinführung.
Was wir dafür von dir erwarten
  • Du bist unternehmerisch, hands-on und willst Dinge bauen, die echten Impact erzeugen.
  • Mehrjährige Erfahrung im Product Management in digitalen Umfeldern (idealerweise Marketplace, Mobility oder Financial Services).
  • Verständnis für Automotive Customer Journeys (Autokauf/-verkauf, Leasing, Loan, Insurance).
  • Idealerweise Erfahrung im B2B Händlergeschäft (Leadflows, Inventory Management, Integrationen).
  • Erfahrung mit Webanalyse & Experimentation (z. B. GA, A/B Tests).
  • Sicher im Umgang mit agilen Methoden (Scrum / Kanban).
  • Sehr gute Deutsch- und gute Englischkenntnisse.
  • Bonus: Du liebst Autos und begeisterst dich für Mobilitätstrends, Antriebstechnologien & Marktentwicklungen.
  • SEO, SEA & GEO Verständnis ist ein Plus, da viele Journeys digital beginnen.
Dafür kannst du Folgendes von uns erwarten
Bei uns zählt Eigenverantwortung: Wir sind überzeugt, dass die besten Ergebnisse entstehen, wenn jede:r Verantwortung übernimmt und Ideen einbringt. Unsere Kultur basiert auf Transparenz, Respekt und Vertrauen – und darauf, dass wir ständig lernen und Neues ausprobieren. Dich erwarten flache Hierarchien, viel Gestaltungsspielraum und ein starkes, motiviertes Team, das dich unterstützt und inspiriert, über dich hinauszuwachsen. Wir fördern Lifelong Learning, persönliche Entwicklung und gemeinsames Weiterkommen. Und weil Arbeit zum Leben passen muss, bieten wir dir flexible Arbeitszeiten, Remote- und Workation-Optionen sowie die Möglichkeit für unbezahlten Urlaub.
Überzeugt?
Dann zögere nicht und bewirb dich noch heute. Falls du noch Fragen hast, steht dir Simone, People Business Partner, gerne zur Verfügung. Wir freuen uns auf deine Bewerbung!

Hinweis für Personalvermittler: Für diese Position berücksichtigen wir ausschliesslich Direktbewerbungen.

 comparis.ch, Simone Kohler, People Business Partner
 Birmensdorferstrasse 108, 8003 Zürich, Tel: +41 44 360 53 73
Apply for this job
About us
comparis.ch is Switzerland’s leading comparison platform. For almost 30 years, we have been creating transparency and helping people make the right decisions – whether for health insurance, insurance products, telecom, banking services, or on our online marketplace for cars and real estate. With over 80 million visits per year, we are among the most visited websites in Switzerland, and four out of five people know us as the independent comparison platform.

With our automotive marketplace, we operate one of the largest car marketplaces in Switzerland. At the same time, we are expanding our ecosystem around leasing, financing, insurance, and additional automotive services, with the goal of making buying and selling cars as simple, transparent, and digital as possible.

And this is where you come in.
What you will do
As a Digital Product Manager Automotive, you will actively shape one of Comparis’ most strategically important business areas. You will develop the product portfolio for car buying, selling, and complementary services along the entire customer journey – from search and valuation to closing services such as leasing, loans, or insurance.

You think in platform ecosystems, understand both dealers and end users, and ideally have a passion for cars.

Your responsibilities

  • You develop the product vision and roadmap for the automotive ecosystem.
  • You analyze user, dealer, and market needs and translate them into features, optimizations, or entirely new offerings.
  • You expand entry points and touchpoints (e.g. search & listing features, tools, partnerships, campaigns) to drive reach and conversion.
  • You establish cross-selling into areas such as leasing, financing, and insurance.
  • You prioritize the product backlog and work closely with your agile team.
  • You measure success using KPIs across acquisition → engagement → monetization and derive data-driven decisions.
  • You collaborate closely with Marketing, Sales, Tech, UX, and commercial partners.
  • You contribute your own ideas, from concept to market launch.
What we expect from you
  • You are entrepreneurial, hands-on, and motivated to build things with real impact.
  • Several years of experience in product management in digital environments (ideally marketplace, mobility, or financial services).
  • Strong understanding of automotive customer journeys (car buying/selling, leasing, loans, insurance).
  • Ideally, experience in B2B dealer business (lead flows, inventory management, integrations).
  • Experience with web analytics and experimentation (e.g. Google Analytics, A/B testing).
  • Confident in working with agile methodologies (Scrum / Kanban).
  • Very good German and good English skills.
  • Bonus: You love cars and are enthusiastic about mobility trends, powertrain technologies, and market developments.
  • Knowledge of SEO, SEA, and GEO is a plus, as many journeys start digitally.
In return, here is what you can expect from us
At Comparis, ownership matters: we believe the best results are achieved when everyone takes responsibility and contributes ideas. Our culture is built on transparency, respect, and trust – and on continuously learning and trying new things. You can expect flat hierarchies, plenty of creative freedom, and a strong, motivated team that supports and inspires you to grow beyond yourself. We promote lifelong learning, personal development, and shared success. And because work should fit your life, we offer flexible working hours, remote and workation options, as well as the possibility of unpaid leave.
Have we triggered your interest?
Then don’t hesitate and apply today. If you have any questions, Simone, People Business Partner, will be happy to help. We look forward to receiving your application!

Note for recruitment agencies: For this position, we only consider direct applications.
Apply for this job
About us
comparis.ch is Switzerland’s leading comparison platform. For almost 30 years, we have been creating transparency and helping people make the right decisions – whether for health insurance, insurance products, telecom, banking services, or on our online marketplace for cars and real estate. With over 80 million visits per year, we are among the most visited websites in Switzerland, and four out of five people know us as the independent comparison platform.

With our automotive marketplace, we operate one of the largest car marketplaces in Switzerland. At the same time, we are expanding our ecosystem around leasing, financing, insurance, and additional automotive services, with the goal of making buying and selling cars as simple, transparent, and digital as possible.

And this is where you come in.
What you will do
As a Digital Product Manager Automotive, you will actively shape one of Comparis’ most strategically important business areas. You will develop the product portfolio for car buying, selling, and complementary services along the entire customer journey – from search and valuation to closing services such as leasing, loans, or insurance.

You think in platform ecosystems, understand both dealers and end users, and ideally have a passion for cars.

Your responsibilities
  • You develop the product vision and roadmap for the automotive ecosystem.
  • You analyze user, dealer, and market needs and translate them into features, optimizations, or entirely new offerings.
  • You expand entry points and touchpoints (e.g. search & listing features, tools, partnerships, campaigns) to drive reach and conversion.
  • You establish cross-selling into areas such as leasing, financing, and insurance.
  • You prioritize the product backlog and work closely with your agile team.
  • You measure success using KPIs across acquisition → engagement → monetization and derive data-driven decisions.
  • You collaborate closely with Marketing, Sales, Tech, UX, and commercial partners.
  • You contribute your own ideas, from concept to market launch.
What we expect from you
  • You are entrepreneurial, hands-on, and motivated to build things with real impact.
  • Several years of experience in product management in digital environments (ideally marketplace, mobility, or financial services).
  • Strong understanding of automotive customer journeys (car buying/selling, leasing, loans, insurance).
  • Ideally, experience in B2B dealer business (lead flows, inventory management, integrations).
  • Experience with web analytics and experimentation (e.g. Google Analytics, A/B testing).
  • Confident in working with agile methodologies (Scrum / Kanban).
  • Very good German and good English skills.
  • Bonus: You love cars and are enthusiastic about mobility trends, powertrain technologies, and market developments.
  • Knowledge of SEO, SEA, and GEO is a plus, as many journeys start digitally.
In return, here is what you can expect from us
At Comparis, ownership matters: we believe the best results are achieved when everyone takes responsibility and contributes ideas. Our culture is built on transparency, respect, and trust – and on continuously learning and trying new things. You can expect flat hierarchies, plenty of creative freedom, and a strong, motivated team that supports and inspires you to grow beyond yourself. We promote lifelong learning, personal development, and shared success. And because work should fit your life, we offer flexible working hours, remote and workation options, as well as the possibility of unpaid leave.
Have we triggered your interest?
Then don’t hesitate and apply today. If you have any questions, Simone, People Business Partner, will be happy to help. We look forward to receiving your application!

Note for recruitment agencies: For this position, we only consider direct applications.
Apply for this job
About us
comparis.ch is Switzerland’s leading comparison platform. For almost 30 years, we have been creating transparency and helping people make the right decisions – whether for health insurance, insurance products, telecom, banking services, or on our online marketplace for cars and real estate. With over 80 million visits per year, we are among the most visited websites in Switzerland, and four out of five people know us as the independent comparison platform.

With our automotive marketplace, we operate one of the largest car marketplaces in Switzerland. At the same time, we are expanding our ecosystem around leasing, financing, insurance, and additional automotive services, with the goal of making buying and selling cars as simple, transparent, and digital as possible.

And this is where you come in.
What you will do
As a Digital Product Manager Automotive, you will actively shape one of Comparis’ most strategically important business areas. You will develop the product portfolio for car buying, selling, and complementary services along the entire customer journey – from search and valuation to closing services such as leasing, loans, or insurance.

You think in platform ecosystems, understand both dealers and end users, and ideally have a passion for cars.

Your responsibilities
  • You develop the product vision and roadmap for the automotive ecosystem.
  • You analyze user, dealer, and market needs and translate them into features, optimizations, or entirely new offerings.
  • You expand entry points and touchpoints (e.g. search & listing features, tools, partnerships, campaigns) to drive reach and conversion.
  • You establish cross-selling into areas such as leasing, financing, and insurance.
  • You prioritize the product backlog and work closely with your agile team.
  • You measure success using KPIs across acquisition → engagement → monetization and derive data-driven decisions.
  • You collaborate closely with Marketing, Sales, Tech, UX, and commercial partners.
  • You contribute your own ideas, from concept to market launch.
What we expect from you
  • You are entrepreneurial, hands-on, and motivated to build things with real impact.
  • Several years of experience in product management in digital environments (ideally marketplace, mobility, or financial services).
  • Strong understanding of automotive customer journeys (car buying/selling, leasing, loans, insurance).
  • Ideally, experience in B2B dealer business (lead flows, inventory management, integrations).
  • Experience with web analytics and experimentation (e.g. Google Analytics, A/B testing).
  • Confident in working with agile methodologies (Scrum / Kanban).
  • Very good German and good English skills.
  • Bonus: You love cars and are enthusiastic about mobility trends, powertrain technologies, and market developments.
  • Knowledge of SEO, SEA, and GEO is a plus, as many journeys start digitally.
In return, here is what you can expect from us
At Comparis, ownership matters: we believe the best results are achieved when everyone takes responsibility and contributes ideas. Our culture is built on transparency, respect, and trust – and on continuously learning and trying new things. You can expect flat hierarchies, plenty of creative freedom, and a strong, motivated team that supports and inspires you to grow beyond yourself. We promote lifelong learning, personal development, and shared success. And because work should fit your life, we offer flexible working hours, remote and workation options, as well as the possibility of unpaid leave.
Have we triggered your interest?
Then don’t hesitate and apply today. If you have any questions, Simone, People Business Partner, will be happy to help. We look forward to receiving your application!

Note for recruitment agencies: For this position, we only consider direct applications.
Apply for this job
Apply for this job
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