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User Acquisition & Retention Marketing Manager 80-100%, (f/m/x)

Permanent employee, Full or part-time · Zürich (Birmensdorferstrasse)
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Über uns
Seit bald 30 Jahren ist comparis.ch die führende Vergleichsplattform der Schweiz. Wir vergleichen Tarife und Leistungen unter anderem von Krankenkassen, Versicherungen, Banken und Telekom-Anbietern und bieten die grössten Schweizer Online-Marktplätze für Immobilien und Autos. Mit umfassenden Vergleichen erzeugen wir Transparenz und helfen unseren Usern, die für sie richtigen Entscheidungen zu treffen. Mit über 80 Millionen Besuchern pro Jahr sind wir eine der meistgenutzten Websites der Schweiz. Neun von zehn Menschen kennen uns als die unabhängige Vergleichsplattform der Schweiz. 

Jetzt, wo wir mit dem Unternehmensteil durch sind, kommen wir zum Punkt: Unser Marketing-Team braucht deine Unterstützung!
Was du bei uns bewegen wirst
Als User Acquisition & Retention Marketing Manager verantwortest du den Aufbau und die Weiterentwicklung unserer Cross-Selling-, Referral- und Retention-Mechaniken über alle Comparis-Produkte hinweg. Dabei sorgst du dafür, dass aus einmaligen Besuchern aktive Comparis-Nutzer werden – und dass sie langfristig mehrere unserer Angebote nutzen. 

Dabei wirst du dich insbesondere den folgenden Aufgaben annehmen: 
  • Konzeption, Umsetzungund Optimierung von E-Mail- und CRM-Kampagnen entlang der gesamten User Journey (Onboarding, Aktivierung, Re-Engagement, Cross-Selling)
  • Aufbau und Betrieb von Referral- und Empfehlungsprogrammen
  • Enge Zusammenarbeit mit Produkt-, Sales-, SEO- und Performance-Marketing-Teams
  • Planung und Durchführung von A/B-Tests und Funnel-Optimierungen
  • Definition, Überwachung und Weiterentwicklung zentraler KPIs wie Aktivierung, Wiederkehr, Cross-Sell-Rate und Lifetime Value
  • Analyse von Nutzerverhalten und Ableitung konkreter Optimierungsmassnahmen
Was wir dafür von dir erwarten
  • Mehrjährige Erfahrung im digitalen Marketing, User Acquisition, CRM oder Growth Marketing, idealerweise in einem E-Commerce-, Marktplatz- oder Plattformumfeld
  • Erfahrung mit CRM- oder Marketing-Automation-Tools (Iterable, Lytics, Zoho)
  • Sehr gutes Verständnis von Customer Journeys, Funnels und Conversion-Optimierung
  • Erfahrung im Umgang mit Tracking-, Analytics- und BI-Tools (z. B. Google Analytics, Looker Studio, Tableau)
  • Strukturierte, analytische und datengetriebene Arbeitsweise
  • Hohe Eigeninitiative mit ausgeprägter Hands-on-Mentalität
  • Teamfähigkeit und Freude an der bereichsübergreifenden Zusammenarbeit mit Marketing, Product, UX, Data und Commercial Teams 
  • Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift
Dafür kannst du Folgendes von uns erwarten
Als User Acquisition & Retention Marketing Manager hast du bei uns die Möglichkeit, eine zentrale neue Wachstumsfunktion bei Comparis aufzubauen und aktiv mitzugestalten. Du arbeitest in einem Umfeld mit flachen Hierarchien, schnellen Entscheidungswegen und viel Autonomie. Wir leben eine Kultur der Transparenz, des Respekts und des Vertrauens. Lifelong Learning ist für uns selbstverständlich – wir fördern kontinuierliche Entwicklung auf individueller und Teamebene. 

Zusätzlich bieten wir eine 40-Stunden-Woche mit flexiblen Arbeitszeiten sowie die Möglichkeit zu Homeoffice und Remote-Arbeit.
Überzeugt?
Dann zögere nicht und bewirb dich noch heute auf unsere Stelle. Falls du noch Fragen hast, steht dir Daphne, unsere People Management Leaderin, gerne zur Verfügung. Wir freuen uns auf deine Bewerbung! 

Hinweis für Personalvermittler: Für diese Position berücksichtigen wir ausschliesslich Direktbewerbungen. 
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About us

For almost 30 years, comparis.ch has been Switzerland’s leading comparison platform. We have been comparing prices and services from health insurers, insurance providers, banks, and telecom companies, among others, and we operate Switzerland’s largest online marketplaces for real estate and cars. Through comprehensive comparisons, we create transparency and help our users make the right decisions for their needs. With more than 80 million visitors per year, we are one of the most widely used websites in Switzerland. Nine out of ten people know us as Switzerland’s independent comparison platform.

Now that we’ve covered the company side, let’s get to the point: our Marketing team needs your support!

What you will do
As User Acquisition & Retention Marketing Manager, you will own and develop our cross-selling, referral and retention mechanisms across all Comparis products. You will ensure that one-time visitors become active Comparis users – and that they continue to use multiple Comparis services over the long term. 

In particular, you will be responsible for: 
  • Designing, running and optimizing email and CRM campaigns across the entire user journey (onboarding, activation, re-engagement, cross-selling)
  • Building and operating referral and recommendation programs
  • Working closely with Product, Sales, SEO and Performance Marketing teams
  • Planning and executing A/B tests and funnel optimizations
  • Defining, monitoring and continuously improving key KPIs such as activation, retention, cross-sell rate and lifetime value
  • Analyzing user behavior and deriving concrete optimization actions
What we expect from you
  • Several years of experience in digital marketing, user acquisition, CRM or growth marketing, ideally gained in an e-commerce, marketplace or digital platform environment
  • Experience with CRM or marketing automation tools (e.g. Iterable, Lytics, Zoho)
  • Strong understanding of customer journeys, funnels and conversion optimization
  • Experience working with tracking, analytics and BI tools (e.g. Google Analytics, Looker Studio, Tableau)
  • Structured, analytical and data-driven working style
  • High level of ownership with a strong hands-on mentality
  • Team player who enjoys working cross-functionally with Marketing, Product, UX, Data and Commercial teams
  • Very good German and English skills, written and spoken
In return, here is what you can expect from us
As User Acquisition & Retention Marketing Manager, you will have the opportunity to build and shape a new, central growth function at Comparis. You will work in an environment with flat hierarchies, fast decision-making and a high level of autonomy. We live a culture of transparency, respect and trust. Lifelong learning is part of who we are – we actively support continuous development at both individual and team level. 

In addition, we offer a 40-hour work week with flexible working hours and the option to work from home or remotely.
Have we triggered your interest?
Then don’t hesitate to apply today. If you have any questions, Daphne, our People Management Leader, will be happy to help. We look forward to your application! 

Note for recruitment agencies: We only consider direct applications for this position.
Apply for this job
About us

For almost 30 years, comparis.ch has been Switzerland’s leading comparison platform. We have been comparing prices and services from health insurers, insurance providers, banks, and telecom companies, among others, and we operate Switzerland’s largest online marketplaces for real estate and cars. Through comprehensive comparisons, we create transparency and help our users make the right decisions for their needs. With more than 80 million visitors per year, we are one of the most widely used websites in Switzerland. Nine out of ten people know us as Switzerland’s independent comparison platform.

Now that we’ve covered the company side, let’s get to the point: our Marketing team needs your support!

What you will do
As User Acquisition & Retention Marketing Manager, you will own and develop our cross-selling, referral and retention mechanisms across all Comparis products. You will ensure that one-time visitors become active Comparis users – and that they continue to use multiple Comparis services over the long term. 

In particular, you will be responsible for: 
  • Designing, running and optimizing email and CRM campaigns across the entire user journey (onboarding, activation, re-engagement, cross-selling)
  • Building and operating referral and recommendation programs
  • Working closely with Product, Sales, SEO and Performance Marketing teams
  • Planning and executing A/B tests and funnel optimizations
  • Defining, monitoring and continuously improving key KPIs such as activation, retention, cross-sell rate and lifetime value
  • Analyzing user behavior and deriving concrete optimization actions
What we expect from you
  • Several years of experience in digital marketing, user acquisition, CRM or growth marketing, ideally gained in an e-commerce, marketplace or digital platform environment
  • Experience with CRM or marketing automation tools (e.g. Iterable, Lytics, Zoho)
  • Strong understanding of customer journeys, funnels and conversion optimization
  • Experience working with tracking, analytics and BI tools (e.g. Google Analytics, Looker Studio, Tableau)
  • Structured, analytical and data-driven working style
  • High level of ownership with a strong hands-on mentality
  • Team player who enjoys working cross-functionally with Marketing, Product, UX, Data and Commercial teams
  • Very good German and English skills, written and spoken
In return, here is what you can expect from us
As User Acquisition & Retention Marketing Manager, you will have the opportunity to build and shape a new, central growth function at Comparis. You will work in an environment with flat hierarchies, fast decision-making and a high level of autonomy. We live a culture of transparency, respect and trust. Lifelong learning is part of who we are – we actively support continuous development at both individual and team level. 

In addition, we offer a 40-hour work week with flexible working hours and the option to work from home or remotely.
Have we triggered your interest?
Then don’t hesitate to apply today. If you have any questions, Daphne, our People Management Leader, will be happy to help. We look forward to your application! 

Note for recruitment agencies: We only consider direct applications for this position.
Apply for this job
About us

For almost 30 years, comparis.ch has been Switzerland’s leading comparison platform. We have been comparing prices and services from health insurers, insurance providers, banks, and telecom companies, among others, and we operate Switzerland’s largest online marketplaces for real estate and cars. Through comprehensive comparisons, we create transparency and help our users make the right decisions for their needs. With more than 80 million visitors per year, we are one of the most widely used websites in Switzerland. Nine out of ten people know us as Switzerland’s independent comparison platform.

Now that we’ve covered the company side, let’s get to the point: our Marketing team needs your support!

What you will do
As User Acquisition & Retention Marketing Manager, you will own and develop our cross-selling, referral and retention mechanisms across all Comparis products. You will ensure that one-time visitors become active Comparis users – and that they continue to use multiple Comparis services over the long term. 

In particular, you will be responsible for: 
  • Designing, running and optimizing email and CRM campaigns across the entire user journey (onboarding, activation, re-engagement, cross-selling)
  • Building and operating referral and recommendation programs
  • Working closely with Product, Sales, SEO and Performance Marketing teams
  • Planning and executing A/B tests and funnel optimizations
  • Defining, monitoring and continuously improving key KPIs such as activation, retention, cross-sell rate and lifetime value
  • Analyzing user behavior and deriving concrete optimization actions
What we expect from you
  • Several years of experience in digital marketing, user acquisition, CRM or growth marketing, ideally gained in an e-commerce, marketplace or digital platform environment
  • Experience with CRM or marketing automation tools (e.g. Iterable, Lytics, Zoho)
  • Strong understanding of customer journeys, funnels and conversion optimization
  • Experience working with tracking, analytics and BI tools (e.g. Google Analytics, Looker Studio, Tableau)
  • Structured, analytical and data-driven working style
  • High level of ownership with a strong hands-on mentality
  • Team player who enjoys working cross-functionally with Marketing, Product, UX, Data and Commercial teams
  • Very good German and English skills, written and spoken
In return, here is what you can expect from us
As User Acquisition & Retention Marketing Manager, you will have the opportunity to build and shape a new, central growth function at Comparis. You will work in an environment with flat hierarchies, fast decision-making and a high level of autonomy. We live a culture of transparency, respect and trust. Lifelong learning is part of who we are – we actively support continuous development at both individual and team level. 

In addition, we offer a 40-hour work week with flexible working hours and the option to work from home or remotely.
Have we triggered your interest?
Then don’t hesitate to apply today. If you have any questions, Daphne, our People Management Leader, will be happy to help. We look forward to your application! 

Note for recruitment agencies: We only consider direct applications for this position.
Apply for this job
Apply for this job
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