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(Junior) SEO & Content Manager 80-100%, (f/m/x)

Permanent employee, Full or part-time · Zürich (Birmensdorferstrasse)
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Über uns
comparis.ch ist die führende Vergleichsplattform der Schweiz. Seit über 25 Jahren vergleichen wir Tarife und Leistungen unter anderem von Krankenkassen, Versicherungen, Banken und Telekom-Anbietern und bieten die grössten Schweizer Online-Marktplätze für Immobilien und Autos. Mit umfassenden Vergleichen erzeugen wir Transparenz und helfen unseren Usern, die für sie richtigen Entscheidungen zu treffen. Mit über 80 Millionen Besuchern pro Jahr sind wir eine der meistgenutzten Websites der Schweiz. Neun von zehn Menschen kennen uns als die unabhängige Vergleichsplattform der Schweiz. 

Jetzt, wo wir mit dem Unternehmensteil durch sind, kommen wir zum Punkt: Unser Marketing-Team braucht deine Unterstützung! 
Was du bei uns bewegen wirst

Du stellst sicher, dass unsere Inhalte relevante Nutzerfragen beantworten und in Suchmaschinen sowie KI-basierten Suchsystemen gut sichtbar sind. Dabei übernimmst du insbesondere folgende Aufgaben:

  • Du führst Keyword-Recherchen durch und analysierst die Suchintention, um Inhalte zielgerichtet aufzubauen.
  • Du erstellst, überarbeitest und aktualisierst Ratgeber-, Vergleichs- und Entscheidungsinhalte und veröffentlichst sie im CMS (Storyblok).
  • Du optimierst Texte, Strukturen, Meta-Daten und interne Verlinkungen direkt im System.
  • Du setzt Ideen, Briefings und SEO-Vorgaben in konkrete Inhalte und Landingpages um.
  • Du beobachtest die Performance deiner Inhalte und verfolgst relevante Entwicklungen im Bereich SEO und KI-basierter Suche (z. B. LLMs).
Was wir dafür von dir erwarten
  • Erste praktische Erfahrung oder eine fundierte Ausbildung im Bereich SEO und Content Marketing mit Fokus auf die Erstellung optimierter Inhalte.
  • Erfahrung mit der Google SearchConsoleund gängigen SEO-Tools (z. B. ScreamingFrog, Sistrix oder SEMrush) sowie ein sicherer Umgang mit Excel (z. B. SVERWEIS).
  • Ein grundlegendes Verständnis von Suchmaschinen (Crawling, Indexierung, Ranking) und moderner KI-basierter Suche.
  • Ein gutes Gespür für Suchintention und Nutzerbedürfnisse sowie die Fähigkeit, Inhalte verständlich und strukturiert aufzubereiten.
  • Freude an der eigenständigen Arbeit an Texten – von der Struktur bis zur Veröffentlichung im CMS.
  • Interesse an LLMs, AI Search und generativer Suche sowie die Bereitschaft, diese in der täglichen Arbeit einzusetzen.
  • Fliessende Deutsch- und Englischkenntnisse in Wort und Schrift; Französisch und Italienisch sind von Vorteil.
Dafür kannst du Folgendes von uns erwarten

Als (Junior) SEO & Content Manager arbeitest du bei uns auf einer der meistgenutzten digitalen Plattformen der Schweiz und gestaltest aktiv mit, welche Inhalte unsere Nutzer sehen. Du setzt Content selbst um, optimierst ihn laufend und siehst direkt, wie deine Arbeit Reichweite, Sichtbarkeit und Nutzung beeinflusst. Dabei arbeitest du in einem Umfeld mit flachen Hierarchien, kurzen Entscheidungswegen und einer Kultur der Transparenz, des Respekts und des Vertrauens. Lifelong Learning ist für uns selbstverständlich – wir fördern kontinuierliche Entwicklung auf individueller und Teamebene. 

Überzeugt?

Dann zögere nicht und bewirb dich noch heute auf unsere Stelle. Falls du noch Fragen hast, steht dir Daphne, unsere People Management Leaderin, gerne zur Verfügung. Wir freuen uns auf deine Bewerbung!

Hinweis für Personalvermittler: Für diese Position berücksichtigen wir ausschliesslich Direktbewerbungen. 
Apply for this job
About us

comparis.ch is Switzerland’s leading comparison platform. For over 25 years, we have been comparing prices and services from health insurers, insurance providers, banks, and telecom companies, among others, and we operate Switzerland’s largest online marketplaces for real estate and cars. Through comprehensive comparisons, we create transparency and help our users make the right decisions for their needs. With more than 80 million visitors per year, we are one of the most widely used websites in Switzerland. Nine out of ten people know us as Switzerland’s independent comparison platform.

Now that we’ve covered the company side, let’s get to the point: our Marketing team needs your support!

What you will do

You ensure that our content answers relevant user questions and is highly visible in search engines and AI-based search systems. In particular, your responsibilities include:

  • Conducting keyword research and analyzing search intent to build targeted, high-quality content

  • Creating, editing and updating guides, comparison and decision-making content and publishing it in our CMS (Storyblok)

  • Optimizing texts, structures, meta data and internal linking directly in the system

  • Turning ideas, briefs and SEO requirements into concrete content and landing pages

  • Monitoring the performance of your content and keeping up with relevant developments in SEO and AI-driven search (e.g. LLMs)

What we expect from you

  • Initial hands-on experience or a solid educational background in SEO and content marketing, with a focus on creating optimized content

  • Experience with Google Search Console and common SEO tools (e.g. Screaming Frog, Sistrix or SEMrush), as well as confident use of Excel (e.g. VLOOKUP)

  • A basic understanding of how search engines (crawling, indexing, ranking) and modern AI-based search work

  • A strong sense for search intent and user needs, and the ability to structure and explain complex topics clearly

  • Enjoyment of working hands-on with content — from structuring and writing to publishing in the CMS

  • Interest in LLMs, AI search and generative search, and the willingness to integrate these into your daily work

  • Fluent German and English, both written and spoken; French and Italian are a plus

In return, here is what you can expect from us
As a (Junior) SEO & Content Manager, you will work on one of Switzerland’s most widely used digital platforms and actively shape the content our users see. You will create and optimize content yourself and directly see how your work impacts reach, visibility, and usage. You will work in an environment with flat hierarchies, fast decision-making, and a culture of transparency, respect, and trust. Lifelong learning is a given for us – we support continuous development on both an individual and team level.
Have we triggered your interest?
Then don’t hesitate and apply for our position today. If you have any questions, Daphne, our People Management Lead, will be happy to help. We look forward to receiving your application!

Note for recruitment agencies: for this position, we only consider direct applications.
Apply for this job
About us

comparis.ch is Switzerland’s leading comparison platform. For over 25 years, we have been comparing prices and services from health insurers, insurance providers, banks, and telecom companies, among others, and we operate Switzerland’s largest online marketplaces for real estate and cars. Through comprehensive comparisons, we create transparency and help our users make the right decisions for their needs. With more than 80 million visitors per year, we are one of the most widely used websites in Switzerland. Nine out of ten people know us as Switzerland’s independent comparison platform.

Now that we’ve covered the company side, let’s get to the point: our Marketing team needs your support!

What you will do

You ensure that our content answers relevant user questions and is highly visible in search engines and AI-based search systems. In particular, your responsibilities include:

  • Conducting keyword research and analyzing search intent to build targeted, high-quality content

  • Creating, editing and updating guides, comparison and decision-making content and publishing it in our CMS (Storyblok)

  • Optimizing texts, structures, meta data and internal linking directly in the system

  • Turning ideas, briefs and SEO requirements into concrete content and landing pages

  • Monitoring the performance of your content and keeping up with relevant developments in SEO and AI-driven search (e.g. LLMs)

What we expect from you

  • Initial hands-on experience or a solid educational background in SEO and content marketing, with a focus on creating optimized content

  • Experience with Google Search Console and common SEO tools (e.g. Screaming Frog, Sistrix or SEMrush), as well as confident use of Excel (e.g. VLOOKUP)

  • A basic understanding of how search engines (crawling, indexing, ranking) and modern AI-based search work

  • A strong sense for search intent and user needs, and the ability to structure and explain complex topics clearly

  • Enjoyment of working hands-on with content — from structuring and writing to publishing in the CMS

  • Interest in LLMs, AI search and generative search, and the willingness to integrate these into your daily work

  • Fluent German and English, both written and spoken; French and Italian are a plus

In return, here is what you can expect from us
As a (Junior) SEO & Content Manager, you will work on one of Switzerland’s most widely used digital platforms and actively shape the content our users see. You will create and optimize content yourself and directly see how your work impacts reach, visibility, and usage. You will work in an environment with flat hierarchies, fast decision-making, and a culture of transparency, respect, and trust. Lifelong learning is a given for us – we support continuous development on both an individual and team level.
Have we triggered your interest?
Then don’t hesitate and apply for our position today. If you have any questions, Daphne, our People Management Lead, will be happy to help. We look forward to receiving your application!

Note for recruitment agencies: for this position, we only consider direct applications.
Apply for this job
About us

comparis.ch is Switzerland’s leading comparison platform. For over 25 years, we have been comparing prices and services from health insurers, insurance providers, banks, and telecom companies, among others, and we operate Switzerland’s largest online marketplaces for real estate and cars. Through comprehensive comparisons, we create transparency and help our users make the right decisions for their needs. With more than 80 million visitors per year, we are one of the most widely used websites in Switzerland. Nine out of ten people know us as Switzerland’s independent comparison platform.

Now that we’ve covered the company side, let’s get to the point: our Marketing team needs your support!

What you will do

You ensure that our content answers relevant user questions and is highly visible in search engines and AI-based search systems. In particular, your responsibilities include:

  • Conducting keyword research and analyzing search intent to build targeted, high-quality content

  • Creating, editing and updating guides, comparison and decision-making content and publishing it in our CMS (Storyblok)

  • Optimizing texts, structures, meta data and internal linking directly in the system

  • Turning ideas, briefs and SEO requirements into concrete content and landing pages

  • Monitoring the performance of your content and keeping up with relevant developments in SEO and AI-driven search (e.g. LLMs)

What we expect from you

  • Initial hands-on experience or a solid educational background in SEO and content marketing, with a focus on creating optimized content

  • Experience with Google Search Console and common SEO tools (e.g. Screaming Frog, Sistrix or SEMrush), as well as confident use of Excel (e.g. VLOOKUP)

  • A basic understanding of how search engines (crawling, indexing, ranking) and modern AI-based search work

  • A strong sense for search intent and user needs, and the ability to structure and explain complex topics clearly

  • Enjoyment of working hands-on with content — from structuring and writing to publishing in the CMS

  • Interest in LLMs, AI search and generative search, and the willingness to integrate these into your daily work

  • Fluent German and English, both written and spoken; French and Italian are a plus

In return, here is what you can expect from us
As a (Junior) SEO & Content Manager, you will work on one of Switzerland’s most widely used digital platforms and actively shape the content our users see. You will create and optimize content yourself and directly see how your work impacts reach, visibility, and usage. You will work in an environment with flat hierarchies, fast decision-making, and a culture of transparency, respect, and trust. Lifelong learning is a given for us – we support continuous development on both an individual and team level.
Have we triggered your interest?
Then don’t hesitate and apply for our position today. If you have any questions, Daphne, our People Management Lead, will be happy to help. We look forward to receiving your application!

Note for recruitment agencies: for this position, we only consider direct applications.
Apply for this job
Apply for this job
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