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Head of Marketing (m/w/d)

Permanent employee, Full-time · Zürich (Birmensdorferstrasse)
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Über uns

comparis.ch ist die führende Vergleichsplattform der Schweiz. Seit über 25 Jahren vergleichen wir Tarife und Leistungen unter anderem von Krankenkassen, Versicherungen, Banken und Telekom-Anbietern und bieten die grössten Schweizer Online-Marktplätze für Immobilien und Autos. Mit umfassenden Vergleichen erzeugen wir Transparenz und helfen unseren Usern, die für sie richtigen Entscheidungen zu treffen. Mit über 80 Millionen Besuchern pro Jahr sind wir eine der meistgenutzten Websites der Schweiz. Neun von zehn Menschen kennen uns als DIE unabhängige Vergleichsplattform der Schweiz.

Jetzt, wo wir mit dem Unternehmensteil durch sind, kommen wir zum Punkt: Unser Marketing-Team braucht Deine Unterstützung!

Was du bei uns bewegen wirst

  • Aktive strategische und operative Leitung der Marketingaktivitäten der Comparis-Gruppe

  • Optimierung des Marketing Channel Mixes (Performance vs. Awareness; SEA vs. SEO; Email vs. Social Media; TV/radio vs. OoH; …)

  • Umsetzung von On-Platform-Optimierungen entlang integrierter User Journeys zur kontinuierlichen Steigerung der Conversion und Cross-Selling-Rates

  • Koordination und enge Zusammenarbeit mit dem Comparis-Newsroom (Branding und Content Marketing) im Sinne einer ganzheitlichen Kommunikationsstrategie zur Stärkung der Markenpositionierung und Maximierung der Marketing-Performance

Was wir dafür von dir erwarten

  • Umfassende Erfahrung und Expertise im Marketing in einem digitalen Kontext

  • Zupackende Persönlichkeit mit mehrjähriger “hands-on” Erfahrung insbesondere im Bereich Performance Marketing

  • Proaktive Herangehensweise an Herausforderungen mit der Bereitschaft, operative Aufgaben selbst zu übernehmen

  • Nachgewiesene Erfolgsbilanz in der eigenständigen Entwicklung und persönlichen Umsetzung innovativer Marketing- und Kommunikationslösungen zur Marktanteil-Gewinnung

  • Ausgezeichnete Führungsqualitäten, fachlich wie personell, mit der Fähigkeit, ein Team durch aktives Vorleben und Coaching zu inspirieren und entwickeln

  • Starke analytische und konzeptionelle Fähigkeiten und ein datengetriebenes Entscheidungsverhalten

  • Exzellente Kommunikationsfähigkeiten in Deutsch und Englisch, sowohl mündlich als auch schriftlich (Französisch von Vorteil)

Dafür kannst du Folgendes von uns erwarten
Als Head of Marketing bei uns hast Du die Möglichkeit, die Zukunft unseres Unternehmens massgeblich mitzugestalten und aktiv umzusetzen. Du wirst die strategische Ausrichtung des führenden Schweizer Online-Vergleichsdienstes nicht nur mitprägen, sondern auch eigenständig vorantreiben. Dabei leitest Du ein motiviertes Team von Marketing-experten, arbeitest eng mit ihnen zusammen und nutzt deren Know-how für wegweisende Lösungen. Die grundlegenden Pfeiler der Marke Comparis sind seit Jahrzehnten gesetzt und es gilt diese zu verstehen und nachhaltig weiterzuentwickeln, ohne die Grundprinzipien über Bord zu werfen. Mit einem modernen Marketing- und Data-Tech-Stack arbeitest Du in einem Umfeld mit flachen Hierarchien, schnellen Entscheidungswegen und viel Autonomie. Ferner leben wir eine Kultur der Transparenz, des Respekts und des Vertrauens. Lifelong-Learning ist für uns selbstverständlich – wir fördern kontinuierliche Entwicklung auf individueller und Teamebene. Zusätzlich bieten wir eine 40-Stunden-Woche mit flexiblen Arbeitszeiten, die Möglichkeit zur Homeoffice- und Remote-Arbeit sowie die Option für unbezahlten Urlaub.
Überzeugt?

Dann zögere nicht und bewirb Dich noch heute auf unsere Stelle. Falls Du noch Fragen hast, steht Dir Daphne, unsere People Management Leaderin, gerne zur Verfügung. Wir freuen uns auf Deine Bewerbung!

Hinweis für Personalvermittler: Für diese Position berücksichtigen wir ausschliesslich Direktbewerbungen.

comparis.ch, Daphne Rühl, People Management Lead
Birmensdorferstrasse 108, 8003 Zürich, Tel: +41 44 360 53 73

Apply for this job
About us

comparis.ch is the leading comparison platform in Switzerland. For over 25 years, we have compared rates and services from health insurers, insurance companies, banks, and telecom providers, and offer the largest Swiss online marketplaces for real estate and cars. Through comprehensive comparisons, we create transparency and help our users make the right decisions. With over 80 million visitors per year, we are one of the most used websites in Switzerland. Nine out of ten people know us as THE independent comparison platform in Switzerland.

Now that we've covered the company part, let's get to the point: Our marketing team needs your support!

What you will do
  • Active strategic and operational management of the marketing activities of the Comparis Group
  • Optimization of the marketing channel mix (Performance vs. Awareness; SEA vs. SEO; Email vs. Social Media; TV/radio vs. OoH; etc.)
  • Implementation of on-platform optimizations along integrated user journeys to continuously increase conversion and cross-selling rates
  • Coordination and close collaboration with the Comparis newsroom (branding and content marketing) as part of a holistic communication strategy to strengthen brand positioning and maximize marketing performance
What we expect from you
  • Extensive experience and expertise in marketing in a digital context
  • Hands-on personality with several years of practical experience, especially in performance marketing
  • Proactive approach to challenges with a willingness to take on operational tasks yourself
  • Proven track record in independently developing and personally implementing innovative marketing and communication solutions to gain market share
  • Excellent leadership qualities, both professionally and personally, with the ability to inspire and develop a team through active role modeling and coaching
  • Strong analytical and conceptual skills and a data-driven decision-making approach
  • Excellent communication skills in German and English, both spoken and written (French is an advantage)
In return, here is what you can expect from us
As Head of Marketing with us, you have the opportunity to significantly shape and actively implement the future of our company. You will not only help shape the strategic direction of Switzerland's leading online comparison service but also drive it forward independently. You will lead a motivated team of marketing experts, work closely with them, and leverage their expertise for groundbreaking solutions. The fundamental pillars of the Comparis brand have been established for decades, and it is essential to understand them and develop them sustainably without discarding the basic principles. With a modern marketing and data tech stack, you will work in an environment with flat hierarchies, quick decision-making paths, and a lot of autonomy. Furthermore, we live a culture of transparency, respect, and trust. Lifelong learning is a given for us – we promote continuous development at both individual and team levels. Additionally, we offer a 40-hour workweek with flexible working hours, the possibility for home office and remote work, as well as the option for unpaid leave.
Have we triggered your interest?
Then don't hesitate to apply for our position today. If you have any questions, Daphne, our People Management Leader, is happy to assist you. We look forward to your application!

Note for recruitment agencies: For this position, we only consider direct applications.
​
comparis.ch, Daphne Rühl, People Management Lead
Birmensdorferstrasse 108, 8003 Zürich, Tel: +41 44 360 53 73
Apply for this job
About us

comparis.ch is the leading comparison platform in Switzerland. For over 25 years, we have compared rates and services from health insurers, insurance companies, banks, and telecom providers, and offer the largest Swiss online marketplaces for real estate and cars. Through comprehensive comparisons, we create transparency and help our users make the right decisions. With over 80 million visitors per year, we are one of the most used websites in Switzerland. Nine out of ten people know us as THE independent comparison platform in Switzerland.

Now that we've covered the company part, let's get to the point: Our marketing team needs your support!

What you will do
  • Active strategic and operational management of the marketing activities of the Comparis Group
  • Optimization of the marketing channel mix (Performance vs. Awareness; SEA vs. SEO; Email vs. Social Media; TV/radio vs. OoH; etc.)
  • Implementation of on-platform optimizations along integrated user journeys to continuously increase conversion and cross-selling rates
  • Coordination and close collaboration with the Comparis newsroom (branding and content marketing) as part of a holistic communication strategy to strengthen brand positioning and maximize marketing performance
What we expect from you
  • Extensive experience and expertise in marketing in a digital context
  • Hands-on personality with several years of practical experience, especially in performance marketing
  • Proactive approach to challenges with a willingness to take on operational tasks yourself
  • Proven track record in independently developing and personally implementing innovative marketing and communication solutions to gain market share
  • Excellent leadership qualities, both professionally and personally, with the ability to inspire and develop a team through active role modeling and coaching
  • Strong analytical and conceptual skills and a data-driven decision-making approach
  • Excellent communication skills in German and English, both spoken and written (French is an advantage)
In return, here is what you can expect from us
As Head of Marketing with us, you have the opportunity to significantly shape and actively implement the future of our company. You will not only help shape the strategic direction of Switzerland's leading online comparison service but also drive it forward independently. You will lead a motivated team of marketing experts, work closely with them, and leverage their expertise for groundbreaking solutions. The fundamental pillars of the Comparis brand have been established for decades, and it is essential to understand them and develop them sustainably without discarding the basic principles. With a modern marketing and data tech stack, you will work in an environment with flat hierarchies, quick decision-making paths, and a lot of autonomy. Furthermore, we live a culture of transparency, respect, and trust. Lifelong learning is a given for us – we promote continuous development at both individual and team levels. Additionally, we offer a 40-hour workweek with flexible working hours, the possibility for home office and remote work, as well as the option for unpaid leave.
Have we triggered your interest?
Then don't hesitate to apply for our position today. If you have any questions, Daphne, our People Management Leader, is happy to assist you. We look forward to your application!

Note for recruitment agencies: For this position, we only consider direct applications.

comparis.ch, Daphne Rühl, People Management Lead
Birmensdorferstrasse 108, 8003 Zürich, Tel: +41 44 360 53 73
Apply for this job
About us

comparis.ch is the leading comparison platform in Switzerland. For over 25 years, we have compared rates and services from health insurers, insurance companies, banks, and telecom providers, and offer the largest Swiss online marketplaces for real estate and cars. Through comprehensive comparisons, we create transparency and help our users make the right decisions. With over 80 million visitors per year, we are one of the most used websites in Switzerland. Nine out of ten people know us as THE independent comparison platform in Switzerland.

Now that we've covered the company part, let's get to the point: Our marketing team needs your support!

What you will do
  • Active strategic and operational management of the marketing activities of the Comparis Group
  • Optimization of the marketing channel mix (Performance vs. Awareness; SEA vs. SEO; Email vs. Social Media; TV/radio vs. OoH; etc.)
  • Implementation of on-platform optimizations along integrated user journeys to continuously increase conversion and cross-selling rates
  • Coordination and close collaboration with the Comparis newsroom (branding and content marketing) as part of a holistic communication strategy to strengthen brand positioning and maximize marketing performance
What we expect from you
  • Extensive experience and expertise in marketing in a digital context
  • Hands-on personality with several years of practical experience, especially in performance marketing
  • Proactive approach to challenges with a willingness to take on operational tasks yourself
  • Proven track record in independently developing and personally implementing innovative marketing and communication solutions to gain market share
  • Excellent leadership qualities, both professionally and personally, with the ability to inspire and develop a team through active role modeling and coaching
  • Strong analytical and conceptual skills and a data-driven decision-making approach
  • Excellent communication skills in German and English, both spoken and written (French is an advantage)
In return, here is what you can expect from us
As Head of Marketing with us, you have the opportunity to significantly shape and actively implement the future of our company. You will not only help shape the strategic direction of Switzerland's leading online comparison service but also drive it forward independently. You will lead a motivated team of marketing experts, work closely with them, and leverage their expertise for groundbreaking solutions. The fundamental pillars of the Comparis brand have been established for decades, and it is essential to understand them and develop them sustainably without discarding the basic principles. With a modern marketing and data tech stack, you will work in an environment with flat hierarchies, quick decision-making paths, and a lot of autonomy. Furthermore, we live a culture of transparency, respect, and trust. Lifelong learning is a given for us – we promote continuous development at both individual and team levels. Additionally, we offer a 40-hour workweek with flexible working hours, the possibility for home office and remote work, as well as the option for unpaid leave.
Have we triggered your interest?
Then don't hesitate to apply for our position today. If you have any questions, Daphne, our People Management Leader, is happy to assist you. We look forward to your application!

Note for recruitment agencies: For this position, we only consider direct applications.
comparis.ch, Daphne Rühl, People Management Lead
Birmensdorferstrasse 108, 8003 Zürich, Tel: +41 44 360 53 73
Apply for this job
Apply for this job
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